Italy's E-Commerce Performance: Challenges and Opportunities, Prove d'esame di Inglese Commerciale

Scarica Italy's E-Commerce Performance: Challenges and Opportunities e più Prove d'esame in PDF di Inglese Commerciale solo su Docsity! E-COMMERCE Why does Italy lag behind its European peers? Italy is performing badly on a global scale. The problem is the mindset of Italian entrepreneurs. Italians in general tend to be wary of the Internet. The cause of this lack of digital skills is to be found in the low level of education. Just the 22% of Italian e-commerce websites are multilingual. What should Italy do to become truly competitive in the online marketplace? Italian firms need to improve their customer service. As e-commerce evolves, retailers wanting to succeed will need information about the customers’ behavior to optimize their sales and marketing channels. Free shipping is the most powerful marketing promotion. MADE IN ITALY The competitive advantages of the Made in Italy Brand Italian style is synonymous with quality, innovation and design. Italy is the cradle of creativity. Indeed, fashion, interior design, the agricultural and food industry are leading sectors for foreign consumers. The drawbacks and reasons for lack of competitiveness. Italy is not considered to be a country promoting teamwork and organization. There are complex paperwork procedures and a poor inclination to internalization process. The most critical point is represented by lack of reliability. CROSS CULTURAL COMMUNICATION The importance of cross-cultural communication in business In order to communicate successfully in business, people must not only consider cultural differences, they also need to llook at the predominating communication process in individualistic and collectivistic cultures. The difference in business approach between high-context cultures and low-context cultures. In high-context, collectivistic cultures like China and France, people communicate with their friends and close colleagues intensively. The result is that every member of the group is constantly up-to-date with the facts around the business. In low context and individualistic cultures like the USA and Germany people exchange information just to the extent that work can be done. CROWDFUNDING In what ways can crowdfunding help an SME to grow? Most small business owners have difficulty in fundraising. Companies can use equity crowdfunding platforms to connect with a wide range of investors and funds. Creating more funding options for smaller business is crucial for economic growth. Why are export firms in particular need of financial investment?