inglese unisalento dispense, Appunti di Inglese Commerciale

Scarica inglese unisalento dispense e più Appunti in PDF di Inglese Commerciale solo su Docsity! COMMUNICATION PREFERENCES Depending always on: Environment: Situational factors, such as: Email or face2face; Public or private communication Appropriate genre or ‘house’ styles Age, gender, Individual communication preferences AND … Transactional or Interactional communication PREFERRED COMMUNICATION ENTRY MODE ("Given the choice") Identity: Italian British Beliefs: Life is complex Life can be simple Orientation: HCC LCC What is the preferred communication style? Identity: Italian Anglo Environment:Transactional Interactional Transactional Interactional KILC KISS KISS KILC Strategy: KILC: keep it long and complete KISS: keep it short and simple High information load Completeness/Complexity Writer friendly (e2e)/Power distance Formal The Detail Context explained in text Indirect /Circular (background) The author (expert) Opinion The relationship Rich style Authority through Status (Who we are) Essay style Information is reserved (sign of power) Low information load Clarity Reader friendly (p2p)/ Equality Informal Synthetic Relevant facts in text Direct /Linear (cause-effect, main points) Reader/skopos Identifiable Facts The skopos /The task Simplicity Authority through Achievement (What we have done) Bullet points, paragraphs, subtitles Information is to be exchanged (sign of openness) Behaviour: Text indicators • Long sentences • Coordinating conjunctions/hypertaxis • Formal register • Passive/Impersonal • Nominal style • 3rd person singular/1st person plural • Exclusive ‘we’ • Short sentences • Full stops, parataxis • Informal register • Active/Personal • Verbal style • 1st person singular • Inclusive ‘we’