INSIDE LVMH CERTIFICATE FINAL TEST, Prove d'esame di Brand Marketing

Scarica INSIDE LVMH CERTIFICATE FINAL TEST e più Prove d'esame in PDF di Brand Marketing solo su Docsity! Data & Artificial Intelligence is useful in retail to: personalize Chapters Customer Experience, optimize Retail Space, automatize Tasks for Customer Satisfaction. Select one answer. Correct answer! True False With more than 50% of our talents working in retail, the retail activity is key at LVMH. Select one answer. Correct answer! True False What are the main qualities required for a store manager to succeed in offering the client a memorable experience? Select all answers that apply. Incorrect answer! Correction You need to have an insatiable You need to like people curiosity for products da : IRR You need skills in storytelling You need a high level of engagement X  Chapters Today it is necessary to provide seamless customer experiences. Thus, omnichannel and data acceleration are important at LVMH. Select one answer. Correct answer! True False What are the purposes of retail today, in addition to developing sales? Select one answer. Correct answer! < Magnifying the product Celebrating the brand Nurturing client's emotions AII of the above Data & Artificial Intelligence is useful in retail to: personalize the Customer Experience, optimize Retail Space, automatize Tasks for Customer Satisfaction. Select one answer. Correct answer! True False  Chapters Every design project should begin with research and sketches. Select one answer. Correct answer! True False Brand management's key stake is to... Select one answer. Correct answer! develop the desirability of the brand & develop e-commerce strategies A brand DNA is crucial for Maisons as it directly impacts: Select several answers. Correct answer! the product development the communication the retailing the organization  Chapters The protection of natural ecosystems has always been of utmost importance to LVMH, whose activity is reliant on natural raw materials. Please select the natural raw materials that LVMH is using. Select several answers. Correct answer! Flowers Grapes Cotton Leather A brand DNA is based on... Select two answers. Incorrect answer! & Correction Heritage New customer expectations Values Among the following, which ones are sources of inspiration for designers? Select one answer. Incorrect answer! Correction Childhood The brand legacy Artistic fields AII of the above  Chapters X According to Serge Carreira from Sciences Po, to be attractive, Luxury has to reflect the following customer's expectations: Select several answers. Correct answer! Authenticity Transparency Sustainability Inclusivity According to Carole Collet, critical ecological challenges can be addressed creatively. < Select one answer. » Correct answer! True False What are LVMH's Diversity & Inclusion three action pillars? Select three answers. Correct answer! People Partners Image Nature  Chapters At LVMH, omnichannel is a client-centric approach aimed at providing a consistent, qualitative and seamless customer experience across all channels and geographies. Select one answer. Correct answer! Yes No According to the Digital Innovation Director at Louis Vuitton, the two major challenges of innovation in the luxury sector are: integrating human touch and finding the right pace. Select one answer. & Correct answer! | agree | disagree Which of the following proposals are part of the 7 essential characteristics that help measure the luxuriousness of an offer? Select several answers. Incorrect answer! Correction Quality Scarcity Personalised services Controlled channels  Quiz results "The Final quiz" Chapters Success rate: 88% Which of the following statements are pillars of the LVMH Business Model? Select several answers. Correct answer! Decentralised organisation Creating Synergies Sustaining Savoir-Faire Balance across business segments andlocations According to Bain & Company, by 2030 and within the personal luxury goods market, the online sales will represent... Select one answer. Correct answer! 15% of the luxury sales 33% of the luxury sales 55% of the luxury sales According to Bain & Company, the personal luxury goods market is expected to achieve an annual growth rate of 6% until 2030. Select one answer. Correct answer! True False