INSIDE LVMH CERTIFICATE MODULO 2, Prove d'esame di Marketing

Scarica INSIDE LVMH CERTIFICATE MODULO 2 e più Prove d'esame in PDF di Marketing solo su Docsity! According to Anne Michaut, select key principles of Luxury. Choose at least one answer Incorrect answer! Correction Consumers have a range of Consumers tend to express their consumption motivations. values through the brands they select. Brands can become powerful Brands can deliver higher personal branding tools as they perceived value to their project clear and strong values. customers by expressing their own values. A commonly used definition of Sustainability is based on three pillars: maximising simultaneously the biological system goals, economic system goals, and social system goals. Choose at least one answer Correct answer! True False Sustainability and sustainable development can be seen as the ability to meet the needs of the present without compromising the ability of future generations to meet their own needs. Choose one answer Correct answer! Agree Disagree Emotional value... Choose one answer Correct answer! ...0f a good, service or experience ... is about the ability of brands to offered by a brand is based on the create affective responses all the perceived utilitarian, or physical way to strong emotions of joy and performance. pride, and to identify and nurture these emotions. ... isthe perceived value acquired from None of the above the association with one or more specific social groups.