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INSIDE LVMH Certificate
Certificate final quiz
Which of the following statements are pillars of the LVMH
Business Model?
Select several answers.
Correct answer!
Decentralised organisation Creating Synergies
Sustaining Savoir-Faire Balance across business segments
andlocations
According to Bain & Company, by 2030 and within the
personal luxury goods market, the online sales will
represent...
Select one answer.
Correct answer!
15% of the luxury sales
33% of the luxury sales
55% of the luxury sales
Eco-conscious customers are adapting their consumption by
rethinking the products as a service, by rediscovering vintage
products and by seeking eco-transparency from brands.
Select one answer.
Correct answer!
True
False
Which of these activities are represented within the LVMH
ecosystem?
Select several answers.
Correct answer!
Fashion and Leather Goods Hospitality
Wines and Spirits Automotive
What are the main pillars of LVMH's Environmental Strategy,
LIFE 360?
Select four answers.
Correct answer!
Biodiversity Climate
Creative Circularity Traceability & Transparency
Deforestation
LVMH created an environmental department...
Select one answer.
Correct answer!
5 years ago
10 years ago
30 years ago
The goal of Eco-design is to integrate sustainability and
environmental protection standards throughout the service or
product life-cycle.
Select one answer.
Correct answer!
Agree
Disagree
The circular economy is a model of production and
consumption, which involves sharing, leasing, reducing,
repairing, refurbishing and recycling existing materials and
products as long as possible.
Select one answer.
Correct answer!
Agree
Disagree
According to Serge Carreira from Sciences Po, to be
attractive, Luxury has to reflect the following customer's
expectations:
Select several answers.
Correct answer!
Authenticity Transparency
Sustainability Inclusivity
Brand management's key stake is to...
Select one answer.
Correct answer!
develop the desirability of the brand
develop e-commerce strategies
A brand DNA is crucial for Maisons as it directly impacts:
Select several answers.
Correct answer!
the product development the communication
the retailing the organization
Thanks to its iconic colour, Veuve Clicquot has a strong
identity. Which colour is it?
Select one answer.
Correct answer!
The Clicquot Blue
Black and White stripes
The Clicquot Yellow
According to Nina Cooper from Parfums Christian Dior, each
category such as Fragrance, Make-Up and Skincare has a
different purpose for the brand, but all of them have to be
align with the brand DNA.
Select one answer.
Correct answer!
True
False
"Creativity is a discussion, not a monologue". Do you agree
with this statement?
Select one answer.
Correct answer!
Yes
No
How can a brand develop its customer loyalty? Through...
Select several answers.
Correct answer!
Clienteling programs Partnership with other Maisons
Dedicated events Services
According to the Global Retail Experience Director at
Guerlain, which of the following pillars create a connection
with customers?
Select all answers that apply.
Correct answer!
9
Place and retail design
Customer programs
Store teams
Retail talents have the most important role in the
transformation of retail. Select one answer.
Select one answer.
Correct answer!
True
False
