INSIDE LVMH - Module 1: LVMH &The Luxury Industry, Test d'ammissione di Costume E Moda

Scarica INSIDE LVMH - Module 1: LVMH &The Luxury Industry e più Test d'ammissione in PDF di Costume E Moda solo su Docsity! 100% LVMH & The Luxury Industry Which of these Maisons is the oldest? Choose one answer Correct answer! FRED CHAUMET REPOSSI HUBLOT What is not a key driver for Selective Retailing Maisons? Choose one answer Correct answer! Constant innovation Personalisation of relationships Standard product selection Transforming shopping in a unique experience Which Fashion House within the Group was founded in 1846? Choose one answer Correct answer! Louis Vuitton Loewe Berluti Rimowa Which Maisons are part of the Perfumes & Cosmetics division? Choose one answer Incorrect answer! Correction STELLA by Stella McCartney, ACQUA DI PARMA Maison Francis KURKDJIAN, FRED BENEFIT COSMETICS, CHAUMET Which is the oldest wine estate and youngest brand in the Wines & Spirits division? Choose one answer Correct answer! Domaine des Lambrays (oldest) & Veuve Clicquot (oldest) & Krug Eminente (youngest) (youngest) Hennessy (oldest) & Ao Yun (youngest) Domaine des Lambrays (youngest) & Eminente (oldest) Select the appropriate sentences related to LVMH omnichannel strategy Select two proposals incorrect answer! Correction Omnichannel is a client-centric approach aimed at providing a consistent, qualitative, and seamless customer experience across all channels and geographies. The omnichannel vision is only relevant to retail as this is where the brands come in direct contact with the customer. Establishing a smooth omnichannel customer experience requires cross- collaboration across all teams, departments, and through all activities - from warehouses to stores. Looking at distribution, is Brick and Mortar still an important part of the luxury story? Choose one answer Correct answer! Yes No According to Bain & Company, the US is currently the largest market for personal luxury goods Choose one answer Correct answer! Agree Disagree Which characteristics may help to measure the luxuriousness of an offer? Choose at least one answer Correct answer! Price Quality Scarcity Signed by brands Controlled channels Personalised services Delivering experiential rewards