INSIDE LVMH - Module 3: Creation & Branding, Test d'ammissione di Costume E Moda

Scarica INSIDE LVMH - Module 3: Creation & Branding e più Test d'ammissione in PDF di Costume E Moda solo su Docsity! LOS 0) a= g°) — lo fn CO I Cc .9 rar o vu Sa © According to Fabrizio Buonamassa from Bvlgari, design can be seen as art applied to industry. Correct answer! Yes No At Louis Vuitton, what does every design project start with? Select one answer Correct answer! Researching Prototyping Making Delivering Based on the brand management stories from some of the LVMH Maisons, choose appropriate proposals for brands to attract and engage customers. Choose several proposals Correct answer! Reflect strong values and committment Deliver strategies aligned with the DNA of the brand Activate omnichannel plans The brand has to always modernize following the evolving demands of the customers, even if it means sacrificing some of its history and legacy. Choose one proposal Correct answer! Agree Disagree Brand Management always starts by understanding the brand, what makes it unique and relevant for customers. Choose one proposal Correct answer! Agree Disagree A brand DNA is based on... Select several proposals Correct answer! Heritage Positioning Values All of the above At Louis Vuitton, the Visual Studio team puts sustainability at the heart of design & process by... Please select several proposals Correct answer! Re-using existing materials Re-using previous schemes in new incarnations Questioning materials & production techniques Among the following, which ones are features of product superiority according to Anne Michaut from HEC Paris? Select several proposals Correct answer! Exceptional Design Basic raw materials Craftsmanship All of the above When talking about codes, a subtle signal could be... Select several proposals Correct answer! A color An emblem A shape A print According to Nina Cooper from Parfums Christian Dior, a key challenge in the omnichannel world is to talk to different customers through various channels while conveying the same message. Choose one proposal Correct answer! Agree Disagree