INSIDE LVMH - Module 4: Retail & Customer Experience, Test d'ammissione di Costume E Moda

Scarica INSIDE LVMH - Module 4: Retail & Customer Experience e più Test d'ammissione in PDF di Costume E Moda solo su Docsity! Retail & Customer Experience According to Sandrine Crener from HBS and LVMH, we have moved from a traditional retail model to a new global and omnichannel model. This traditional model was defined by... Select at least one answer Correct answer! a few stores in a limited number of cities in the world a target of few privileged people who had physical access to those stores the promotion of scarcity and exclusivity Select the key success factors of a best-in-class customer experience. Choose several answers Correct answer! Customised Face-to-face focused Elevating Memorable Involving Relevant What are the main rules to follow when it comes to customer experience? Select one proposal Correct answer! Customer-first Brand consistency Connection with customers AII of the above What are the main qualities to succeed as a store manager? Select several answers Correct answer! You need to have an insatiable You need to like people curiosity for products CO IE You need skills in storytelling You need to be passionate The Net Promoter Score indicates the probability of clients recommending a product, a brand or service. Choose one proposal Correct answer! | agree | disagree The client experience refers to the interaction between the client and the brand across multiple points of contact. Choose one proposal Correct answer! True False What are the two main roles of store managers? Correct answer! Providing a lasting experience with Buying raw materials their clients . Creating products Developing their team In transitioning from multi-channel to omni-channel, Wendy Chan shares the 3 critical pillars for success: Choose three answers Correct answer! Data IT Prices People At Guerlain, what are the three pillars that create a connection with customers? Select several proposals Correct answer! Store teams Place and retail design Customer programs Releasing new products weekly How many stores does LVMH have around the world? Select one proposal Correct answer! 2,000 3,000 4,000 5,500+