LVMH INSIDE CERTIFICATE QUIZ MODULE 1, Test d'ammissione di Marketing Internazionale

Scarica LVMH INSIDE CERTIFICATE QUIZ MODULE 1 e più Test d'ammissione in PDF di Marketing Internazionale solo su Docsity! QUIZ LVMH 1 MODULE Which of these Maisons is the oldest? Choose one answer FRED REPOSSI CHAUMET HUBLOT What is not a key driver for Selective Retailing Maisons? Choose one answer Constant innovation Standard product selection Personalisation of relationships Transforming shopping in a unique experience Which Fashion House within the Group was founded in 1846? Choose one answer Correct answer! Louis Vuitton Berluti Loewe Rimowa How many stores does LVMH manage? Choose one answer Correctanswer! 1,500 stores 5,600 stores 2 000 stores 6,600 stores Among the following activities, which one is not part of the Other Activities sector? Choose one answer Correct answer! Culture Hospitality Art Automotive How many employees work at LVMH and how many are women? Choose one answer Correct answer! 150,000 employees out of which 80% are women 196,000 employees out of which 71% are women 175,000 employees out of which 30% are women 200,000 employees out of which 71% are women How many Maisons are there within the LVMH Group? Choose one answer Correct answer! 15 62 48 More than 75 What business sector at LVMH generated the highest share of revenues in 2022? Choose one answi Selective Retailing Wines & Spirits Correct answer! Fashion & Leather Goods Perfumes & Cosmetics Which Maisons are part of the Perfumes & Cosmetics division? Choose one answer Correct answer! STELLA by Stella McCartney, ACQUA DI PARMA Maison Francis KURKDJIAN, FRED BENEFIT COSMETICS, CHÄUMET Select the appropriate sentences related to LVMH omnichannel strategy Select two proposals Correct answer! Omnichannel is a client -centric approach aimed at providing a consistent, qualitative, and seamless customer experience across all channels and geographies. The omnichannel vision is only relevant to retail as this is where the brands come in direct contact with the customer. Establishing a smpeth omnichannel customer experience requires cross-collaboration across all teams, departments, and through all activities - from warehouses to stores, Looking at distribution, is Brick and Mortar still. an important part of the luxury story? Choose one answer Correct answer! Yes No