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Block Ill:
Design Thinking
Block III: Design Thinking - What is DT? - What for? - Methodology - Design thinking apply to responsible innovation Desirabilit y FeasibilityViability Start here Desirabilit y What makes sense to people and for people? Start here What is Design Thinking? Design thinking is applicable no matter the role or industry. Whether you work in business, government, education, or nonprofit, design thinking can help to develop innovative solutions based on customer needs Why DT is relevant? Creative Confidence: It makes people capable of solving complex problems in the world. Everything is designed How has been reduced doctor´s waiting list? How to do the electoral experience more inclusive? How much do I have to wait in a restaurant? Thinking like a designer can transform the way you develop products, services and process- and even strategy THINKING By Tim Brown Inspiration Ideation Experimentati on What problem? Why is a problem? Empathy Solutions? The value of ideas How to apply it? Experimentation Neccesary steps
UN
INVITO
DEVELOP POSSIBLE
SOLUTIONS
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THE PROBLEM
PROTOTYPE, TEST,
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Design Thinking – How is the process? Design Thinking – how is the process? **Important Design thinking is not a linear path. It’s a big mass of looping back to different places in the process. Empathy Definition Ideation Prototype Test Understand users and its environment Filter information and keep the valuable Generate ideas and creative solutions From idea to reality Prototype Test the prototype Identify improvements, errors, shortcomings… Evolution to success Design Thinking – Phases
COMMON THREADS INITIATIVE
REDUCE
WE make useful gear that lasts a long time.
YOU don't buy what you don't need.
REPAIR
WE help you repair your Patagonia gear.
YOU pledge to fix what's broken.
REUSE
WE help find a home for Patagonia gear you no lon-
ger need.
YOU sell or pass it on to someone who needs it.
RECYCLE
WE will take back your Patagonia gear that is worn
out.
YOU pledge to keep it out of landfills.
REIMAGINE
TOGETHER we reimagine a world where we take
only what the planet can replace.
patagonia
Empathy – Stakeholders map Identify the users of a service or product Stakeholders can be people or businesses, from the same or diffent sector. Time to work Elaborate a stakeholders map to improve the process to get into a plane A bad definition could make all the process to go wrong and return to the starting point From knowing nothing to knowing a lot but... are we capable to get the essential? • Identified needs, Why? • Keys, What actions can be done? • Relevancy, Who is affected and why? • Specific, Is it clear or not? Definition Definition– Impact/Effort matrix Make decision based on the potential changes from certain actions We create the matrix and place actions to make decisions Time to work! Make an impact/effort matrix to improve the process of getting into a plane Ideation Six thinking hats Scamper Brainstorming Wisdom board Etc. “The best way to have a good idea is to have a lot of ideas.” Linus Pauling Nobel Prize in Chemistry Ideación Wisdom board • Test to learn not to validate • Don´t spend too much time to make a perfect product • The creative process will help you to clear up your thinking, and others´comments will shown you where to go Prototype Prototype Board on returning home after labour IDEO Build • Building a quick phisical prototype. A tool to tell a story. Don´t worry about the materials. Make it easy! Prototype Prototype - Mockups Graph or photomontage to present solutions to clients Time to work! Make a Mockup of how to improve the process to get into a plane Share • Don´t try to sell your idea and do whatever possible not to defend it. Be graceful for any comment from your clients or any other parties involve, and share your idea with as many people as possible. Test Test Selection N.U.F.
