Report. India: Un paese in rapida crescita con un rapporto particolare con il lusso., Guide, Progetti e Ricerche di Sociologia Economica

Scarica Report. India: Un paese in rapida crescita con un rapporto particolare con il lusso. e più Guide, Progetti e Ricerche in PDF di Sociologia Economica solo su Docsity! INDIA LUXURY IN DIFFERENT COUNTRIES Table of contents 1. Introduction 2 2. Cultural History of Luxury 2 3. Luxury Industries & Industrial Districts 4 4. Customers’ 7 5. Trends’ 7 6. Major players 8 8. References 10 PAGE OF 1 11 Pic. 2 Pic. 1 3. Luxury Industries & Industrial Districts India is not new to luxury, how we understood in the previous point: it has rich tradition of luxury since the times of maharajas, thanks to which the trade begun to westernise, and multiple countries decided to bring their production to this country. India is offering expending market, unskilled but low-cost labor and availability of large plots.   What is new to India is the market of luxury. Trying to understand this country is not easy, the traditions are still particularly important in this country. The challenges that companies must face with are multiple, starting from the fact that if you want to join in the Indian market, you must sign an agreement with the biggest distributor otherwise you will not get in. So, join venue are recognised as a distinct legal concept in India and needed to get in the market. Secondly the tax rates are high also because imported luxury goods carry high tariffs.   The Indian culture has very deep roots in traditions, and this is mirrored also in the luxury industry. One of the reasons which made the Indian market interesting are the Indian weddings, that are a colossal cultural phenomenon. The amount of money they spend during this event is extremely high. So, any luxury purchase will happen in association with their own wedding. However, it must be taken into consideration that the clothing tends to be ethnic Indian clothing from high-profile Indian wedding designers. However, thanks to the change that is taking place, modern brands could consider adding some designer's pieces from more Western brands. Another part of the market is the jewellery one which has very ancient origins. Also, for the wedding party they spend a generous sum on jewellery.  As already mentioned above, India is offering an expending market with low-cost labor which, however, is unskilled and availability of large plots. All these factors made that many companies moved their production to India. For the companies it was obviously extremely affordable with the direct consequence of having brought a lot of problems to the different regions, which we will see and analyse later. The main reason that brought the companies in India was just to make the production costs as lower as possible therefore there is no real interest in investing in this country.  In India we can define 6 major industrial districts, with other smaller but still important:  The Mumbai-Pune Industrial Region Mumbai is one of the most important centres of the country, developed by British after their arrival, when built the Mumbai Seaport. Industries that operate PAGE OF 4 11 in this area chose the connection to the history of cotton textile industry, indeed the main factor of this region are factors of cotton, port facilities and availability of hydropower.  In the region operate various kinds of industries: engineering, chemical, food processing, leather, pharmaceutical and film industries.  That is the reason more than 8.000 factories are registered there, making Mumbai the most important industrial region of India.  Pune is the second centre in the region, just after Mumbai, thanks to more than 1.200 factories registered. Here industries are a bit different, we do not find  cotton, food, films anymore, but metallurgical, and au tomobi le goods . Chemica l and engineering industries are common.  There are more than other 10 important centre, and that make us easily understand that the region has reached the saturation level, developing different problems, such as inadequate supply of power, obsolete machinery, inflated cost of land and commercial spaces, high rate of criminality, extremely elevated level of pollution.  The Kolkata-Hugli Industrial Region  This industrial region is located on the Hugh River, that makes transport easy thanks to a river port. Other reasons that made industries develop in this area are availability of agro-raw material, nearness of coal mines, abundance of water, cheap labor and facilities of export.  Important to mention is that from 1773 to 1911 Kolkata has been the capital of British India, so during those years so many industries moved there.  10.000 factories are registered in this region, specialised in jute, silk, cotton, engineering, electrical goods, automobiles, chemical, pharmaceutical, leather-footwear, iron, steel, food.  Once again, all these industries mean thousands of people, so there are problems in the region such as traffic jams, shortage of drinking water, shortage of power supply. To solve them the government of West Bengal is trying to find investors for the region.   The Ahmadabad-Vadodra Industrial Region  The availability of cotton, cheap land, cheap labor, port facilities, nearness of petroleum and nuclear power have been the reasons for the development of this region.  It is the second largest textile industrial centre, but also specialised in chemical, engineering, pharmaceutical, with more than 11.000 registered factories.  The centre of Vadodra is specialised too in woolen textile and petrochemical goods. Another important centre is Surat, known for silk and diamond cutting.  In this region the government is inviting people to invest because there are two big problems: scarcity of water and shortage of PAGE OF 5 11 cotton, the superior quality one, and is a huge problem for a region operating in cotton textile industry.  The Madurai-Coimbatore-Bangalore Industrial Region  In this region again the main industry is the cotton textile, followed by engineering and food industries.   This region is making great progress: the supply of power is regular, and the nearness to different seaports makes transport easier.  The Chotanagpur Industrial Region  Called the “Ruhr of India” because of the large concentration of iron and steel industry.  This region is rich in fossil fuels, metallic and non-metallic minerals. In addition, the labor is so cheap.  as may of other regions, the shortage of power supply is a problem.  The Agra-Delhi -Kalka-Saharanpur Industrial Region  In this region there are so many different industries, with different centres: Agra for textile and tourism, Ambla for scientific instruments, Deheli for textile, chemical, pharmaceutical, electronic goods, food, Saharanpur for paper, woodwork, sugar.   These are only a few, but this region covers every kind of industry existing.  We are again in front of a region with too many factories, so land has become expensive, traffic jams are happening every day, and the criminality level is so high.  There are a lot more industrial regions, but the ones we just talked about are the major.  Obviously, the low cost of labor and, sometimes, of the land made lots of companies bring their productions there, but this causes several problems because this county wasn’t ready to have so many factories, so that’s the reason for all problems we saw, like shortage of power, or traffic jam, or obsolete machine.  All this issue happens because companies don’t want to invest in the county, they just want to make costs lower and lower, paying a few dollars workers, don’t buy new machines, don’t investing in new way to carry power to factories. PAGE OF 6 11 has strong roots in the textile trading, distribution, and wholesale business.  With over 150 showrooms, Kalyan Jewellers is spread across India and the Middle East.  Reliance Brands Limited  Reliance Brands Limited (RBL), India’s largest player in the luxury market, has partnerships with more than 60 luxury brands, including leading names Tiffany, Burberry, and Giorgio Armani, among others. Last year, the company launched Aijo Luxe, its own e-commerce platform, which features 265 brands  Jaguar Land Rover  The company was acquired by Tata Motors in 2008 and then changed its name to Jaguar Land Rover Ltd as the single design, manufacture, and sales company in India. The company locally manufactures its vehicles at the Tata Motors plant in Pune located in Maharashtra, India. Some of the sports cars that are manufactured here are Jaguar XE, F-pace, Range Rover Evoque, Range Rover Velar and Range Rover Sport.  Taj Hotels  Taj Hotels is a chain of luxury hotels and a subsidiary of the Indian Hotels Company Limited, headquartered in Mumbai, India. Incorporated by Jamsetji Tata in 1902, the company is a part of the Tata Group, one of India's largest business conglomerates. The company employed over 20,000 people in the year 2010.    With 98 hotels in 61 locations, including India, North America, United Kingdom, Africa, Middle East, Malaysia, Sri Lanka, Maldives, Bhutan and Nepal, our footprint extends across world-renowned landmark properties, best-in-class business hotels, idyllic island and  hillside resorts, authentic  grand palaces,  and ecologically sensitive  wildlife safaris.  PAGE OF 9 11 7. Tables of figures Pag. 1: https://stock.adobe.com/fr/search? k=taj+mahal+sunset Pag. 2: Pic. 1: https://timesofindia.indiatimes.com/life- style/fashion/luxury/fashion/how-to-shop- luxury-in-india/articleshow/79324658.cms? from=mdr Pic. 2: https://www.tourradar.com/l/d-luxury- india Pag. 3: https://indianexpress.com/article/ lifestyle/fashion/vogue-wedding-show-bridal- collection-fashion-grand-affair-5865036/ Pag. 6: https://lotusarise.com/industrial- regions-of-india-upsc/ 8. References IIM Kozhikode Society & Management Rev iewVolume  9 ,  I s sue  1 ,  January 2020, Pages 84-95 © 2020 SAGE Publications,  Article Reuse Guidelines https://doi.org/10.1177/2277975219859778 Desiree Gonsalves, ANALYSING THE PERSONAL LUXURY GOODS MARKET I N I N D I A : P R O G R E S S A N D ROADBLOCKS Nikita Sharda and Anil Kumar Bhat, Auster i ty to mater ia l i sm and brand consciousness: luxury consumption in India Teck-Yong Eng, Psychological and cultural insights into consumption of luxury Western brands in India A n j a n a R a j e n d r a G r e w a l , Study:Understanding the Market Dynamics and Consumer Buying Behaviour in the Luxury Product Market In India-2018 Author: Prof Dr Anjana Grewal Understanding Indian Consumers' Unique Approach to Luxury Purchasing. (2018, August 29). Toppan Digital Language. PAGE OF 10 11 https://toppandigital.com/translation-blog/ understanding-indian-consumers-unique- approach-to-luxury-purchasing/  Our Partnership with global brands (n.d), Reliance Retail, https://relianceretail.com/partner-brands.html  Opinion: India Is An Incredible Opportunity For Luxury Brands, Here’s What They Should Know, Luxury Society, by Abhay Gupta (August 08, 2022), https://www.luxurysociety.com/en/articles/ 2022/08/india-is-an-incredible-opportunity-for- luxury-brands-heres-what-they-should-know  L’India si sta lentamente aprendo al mercato del lusso, secondo il CEO di Reliance Brands, Fashion Network, by Astrid Wendlandt ( 14 nov 2018), https://it.fashionnetwork.com/news/L-india-si- sta-lentamente-aprendo-al-mercato-del-lusso- s e c o n d o - i l - c e o - d i - r e l i a n c e - brands,1034982.html  Ashok Ranchhod, Subhadip Roy, Varsha Jain, “Conceptualizing luxury buying behavior: the Indian perspective” PAGE OF 11 11