Risposte del corso INSIDE LVMH (corso completo, 4 moduli + 1), Prove d'esame di Costume E Moda

Scarica Risposte del corso INSIDE LVMH (corso completo, 4 moduli + 1) e più Prove d'esame in PDF di Costume E Moda solo su Docsity! RISPOSTE QUIZ “INSIDE LVMH CERTIFICATE” Attenzione: Il Corso si compone di 4 moduli. I primi due (“LVMH & The Luxury Industry” e “Luxury & Sustainability”) e il quarto (“Retail & Customer Experience”) sono uguali per tutti. Il terzo modulo è a scelta. Io ho scelto “Creation & Branding”, MA ALL’INTERNO DI QUESTO FILE TROVERETE LE RISPOSTE A TUTTI I MODULI!!! ATTENZIONE PERÒ ALL’ORDINE DEL MODULI! 2 MODULO 1: LVMH & The Luxury Industry 3 FINAL QUIZ 1ST MODULE Q: Select the appropriate sentences related to LVMH omnichannel strategy Select two proposals. • Omnichannel is a client-centric approach aimed at providing a consistent, qualitative, and seamless customer experience across all channels and geographies. • The omnichannel vision is only relevant to retail as this is where the brands come in direct contact with the customer. • Establishing a smooth omnichannel customer experience requires cross-collaboration across all teams, departments, and through all activities - from warehouses to stores. Q: Looking at distribution, is Brick and Mortar still an important part of the luxury story? Choose one answer. • Yes • No Q: According to Bain & Company, the US is currently the largest market for personal luxury goods Choose one answer. • Agree • Disagree Q: Which characteristics may help to measure the luxuriousness of an offer? Choose at least one answer. • Price • Scarcity • Controlled channels • Quality • Signed by brands • Personalized services • Delivering experiential rewards Q: How do Fashion & Leather Goods Maisons offer their clientele unique customer experiences? Choose one answer. • By selling on marketplaces • By mastering their distribution • By relying on robots 7 • By launching new products everyday Q: According to Erwan Rambourg the young generation of luxury buyers have transformed the luxury industry in certain areas such as casualization, social media or values. Choose one answer. • True • False Q: According to Bain & Company, by 2030, online sales will represent... Choose one answer. • 14% of the luxury sales • 25% of the luxury sales • 33% of the luxury sales Q: What are the core values of LVMH? Choose at least one answer. • Creativity & Innovation • Quest for excellence • Entrepreneurial spirit • Sense of commitment Q: What challenges can you be faced with when innovating in the luxury sector? Choose at least one answer. • Integrating the human sensibility within innovation • Finding the right pace of innovation • Implementing all of the newest tech innovations quickly Q: How are eco-conscious customers adapting their consumption? Choose at least one answer. • Rethinking the product as a service (rental) and not only a good to own • Owning goods • Rediscovering vintage products • Buying new products 8 MODULO 2: Luxury & Sustainability 9 FINAL QUIZ SECOND MODULE: Q: How is Sephora reducing CO2 impacts? Choose at least one answer. • by using renewable energy contracts • by promoting "Good for" sustainable product selection • by making deliveries via drones • by reducing the packaging Q: Which of the following are part of LVMH's LIFE 360 Program to positively impact the environment? Choose at least one answer. • Protect Biodiversity • Creative Circularity • Fight Climate Change • Traceability and Transparency Q: What is the goal of the Bee Respect platform? Choose one answer. • A platform that aims at protecting fauna and flora. • A platform that offers more transparency on the supply chain and whole life cycles of Guerlain products. • A platform that brings together different LVMH employees around the world to promote inclusion. • None of the above. Q: Louis Vuitton launched in 2020 its Committed Journey program, with an environmental roadmap based on three pillars. Select the proposal that is NOT a pillar of this program. • Responsibly source all raw materials. • Foster sustainable viticulture. • Fight against climate change through ambitious actions to decrease carbon emissions. • Deploy circular creativity processes. 12 Q: What are the talent-centric objectives to foster an inclusive culture at LVMH? Choose at least one answer. • 50% of women in key positions by 2025. • 2% of people with disability by 2025 • 30% of people of color in leadership positions in the US by 2026 Q: The Life Cycle Assessment (LCA) is a methodology assessing the environmental impacts that are associated with the whole life cycle of a product, process or service. • False • True Q: The circular economy is a model of production and consumption which involves sharing, leasing, reusing, repairing, refurbishing, and recycling existing materials and products as long as possible. Choose one answer. • True • False Q: How is Parfums Christian Dior committed to protect flowers? Select the appropriate answer(s). • by cultivating flowers on a regenerative way within the upstream supply chain • by helping reintroduce flowers into agricultural ecosystems 13 MODULO 3 – 1° SCELTA Creation & Branding 14 • Heritage • Values • Positioning • All of the above Q: At Louis Vuitton, the Visual Studio team puts sustainability at the heart of design & process by... Select several proposals. • Re-using existing materials. • Re-using previous schemes in new incarnations. • Questioning materials & production techniques. Q: Among the following, which ones are features of product superiority according to Anne Michaut from HEC Paris? Select several proposals. • Exceptional design • Basic raw materials • Craftsmanship • All of the above Q: When talking about codes, a subtle signal could be... Select several proposals. • A color • A shape • An emblem • A print Q: According to Nina Cooper from Parfums Christian Dior, a key challenge in the omnichannel world is to talk to different customers through various channels while conveying the same message. Choose one proposal. • Agree • Disagree 19 MODULO 4 Retail & Customer Experience 20 MIDDLE QUIZ FOURTH MODULE Q: According to Sandrine Crener from HBS and LVMH, we have moved from a traditional retail model to a new global and omnichannel model. This traditional model was defined by… Select at least one answer. • a few stores in a limited number of cities in the world • a target of few privileged people who had physical access to those stores • the promotion of scarcity and exclusivity Q: Select the key success factors of a best-in-class customer experience. Choose several answers. • Customized • Elevating • Involving • Face-to-face focused • Memorable • Relevant Q: A key stake of the luxury retail is to offer exceptional customer experiences. Choose one answer. • I agree • I disagree Q: Gamification is a way for luxury brands to get closer to a younger clientele. Choose one answer. • Yes • No Q: According to Anne Michaut from HEC Paris, what are the purposes of retail today? Choose at least one answer. • Magnifying the product • Nurturing client's emotion • Celebrating the brand • Developing new products 22 QUIZ FINALE DEL CORSO DI 32 DOMANDE 25 INSIDE LVMH FINAL ASSESSMENT: The final quiz is here. This 32-question quiz will assess your understanding of the four modules in which you have taken part. 1. Which of the following statements are pillars of the LVMH Business Model? Select several answers. • Decentralised organization • Sustaining Savoir-Faire • Creating Synergies • Balance across business segments and locations 2. According to Bain & Company, by 2030 and within the personal luxury goods market, the online sales will represent... Select one answer. • 15% of the luxury sales • 33% of the luxury sales • 55% of the luxury sales 3. According to Bain & Company, the personal luxury goods market is expected to achieve an annual growth rate of 6% until 2030. Select one answer. • True • False 4. At LVMH, omnichannel is a client-centric approach aimed at providing a consistent, qualitative and seamless customer experience across all channels and geographies. Select one answer. • Yes • No 26 5. According to the Digital Innovation Director at Louis Vuitton, the two major challenges of innovation in the luxury sector are: integrating human touch and finding the right pace. Select one answer. • I agree • I disagree 6. Which of the following proposals are part of the 7 essential characteristics that help measure the luxuriousness of an offer? Select several answers. • Quality • Personalized services • Scarcity • Controlled channels 7. Eco-conscious customers are adopting their consumption by rethinking the products as a service, buy rediscovering vintage products and buy seeking eco-transparency from brands. Select one answer. • True • False 8. Which of these activities are represented within the LVMH ecosystem? Select several answers. • Fashion and Leather Goods • Wines and Spirits • Hospitality • Automotive 9. What are the main pillars of LVMH's Environmental Strategy, LIFE 360? Select four answers. • Biodiversity • Creative Circularity • Deforestation • Climate • Traceability & Transparency 27 20. Brand management’s key stake is to... Select one answer. • develop the desirability of the brand • develop e-commerce strategies 21. A brand DNA is crucial for Maisons as it directly impacts: Select several answers. • the product development • the retailing • the communication • the organization 22. Thanks to its iconic color, Veuve Clicquot has a strong identity. Which color is it? Select one answer. • The Clicquot Blue • Black and White stripes • The Clicquot Yellow 23. According to Nina Cooper from Parfums Christian Dior, each category such as Fragrance, Make-Up and Skincare has a different purpose for the brand, but all of them have to be align with the brand DNA. Select one answer. • True • False 24. "Creativity is a discussion, not a monologue". Do you agree with this statement? Select one answer. • Yes • No 30 25. How can a brand develop its customer loyalty? Through... Select several answers. • Clienteling programs • Dedicated events • Partnership with other Masons • Services 26. According to the Global Experience Director at Guerlain, which of the following pillars create a connection with customers? Select all answers that apply. • Place and retail design • Customer programs • Store teams 27. Retail talents have the most important role in the transformation of retail. Select one answer. • True • False 28. Today it is necessary to provide seamless customer experiences. Thus, omnichannel and data acceleration are important at LVMH. Select one answer. • True • False 29. What are the purposes of retail today, in addition to developing sales? Select one answer. • Magnifying the product • Nurturing client’s emotions • Celebrating the brand • All of the above 31 30. Data & Artificial Intelligence is useful in retail to: personalize the Customer Experience, optimize Retail Space, automatize Tasks for Customer Satisfaction. Select one answer. • True • False 31. With more than 50% of our talents working in retail, the retail activity is key at LVMH. Select one answer. • True • False 32. What are the main qualities required for a store manager to succeed in offering the client a memorable experience? Select all answers that apply. • You need to have an insatiable curiosity for products • You need a high level of engagement • You need to like people • You need skills in storytelling 32 QUIZ 2 Q: According to you, what would be the 3 most relevant KPIs to monitor the overall performance of this LVMH service? Choose three answers • Customer Satisfaction • Carbon footprint • Cost per order • Number of used bicycles per hour Q: According to you, what is the best way to measure service level for time-slot delivery? Choose one answer • Delivery leadtime • Delivery made within the announced slot delivery Q: According to you, which factors have an impact on the cost of this delivery? Choose three answers • Average delivery distance • Possibility to mutualize several orders within a same vehicle • Prices of the product bought by the customer • Number & sizes of shopping bags / packages Q: According to you, what are the main advantages to work with socially protected employees companies of couriers (as opposed to the Gig-economy, i.e. platform of self-employed couriers) for such delivery service? Choose two answers • Better quality of service (incl. selection & continuous training of couriers) • Lower price • Number of available potential couriers at short-term • Social Protection of employees (job security, paid vacations, health insurance) Q: According to you, what are the main advantages to use bicycles for Last Mile Delivery in city centers for short distance (as opposed to use cars or trucks)? Choose four answers • Delivery speed 35 • Carbon footprint • Number of packages that can be transported at once • Overall traffic relief • Noise reduction 36 QUIZ 3 Q: How many products are produced and shipped by Parfums Christian Dior every year? Choose one answer • • 500 thousand • 50 million • 100 million • 200 million Q: What are the main principles that each Maison shares and follows when it comes to production? Select three proposals • Savoir-faire • Product Storytelling • Quality • Agility Q: "At LVMH, in the cosmetic area, all the products developed must be compliant to Asian, European and US regulations." Choose one answer • True • False Q: What are the main levers in order to minimise the impact of a product on the environment? Choose at least one answer • The Manufacturing • Choice of raw materials • Choice of the suppliers • The transportation Q: Machine learning refers to the concept that computer programs can automatically learn from and adapt to new data without being assisted by humans. Choose one answer • I agree • I disagree 37