An in-depth analysis of advertisements, focusing on their form, text, and the psychological factors that attract and motivate consumers. Topics include the product, advertiser, target audience, aim of the ad, form, setting, lines, distribution of space, references, color and shade, caption, wording, logo, brand name, slogan, attraction, motivation, needs, and status symbols.

Cosa imparerai

What psychological factors does an advertisement use to attract and motivate consumers?
How does the form of an advertisement impact its effectiveness?
What are the key components of an effective advertisement?

Tipologia: Schemi e mappe concettuali

2020/2021

Caricato il 16/12/2021

veronicabevacqua 🇮🇹

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6 documenti

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Anteprima parziale del testo

Scarica Ad Analysis: Understanding the Components and Techniques of Effective Advertisements e più Schemi e mappe concettuali in PDF di Lingua Inglese solo su Docsity! QUESTIONS * What is the product? e Who is the advertiser? e When did the ad first appear? * Who is the target audience? * What is the aim of the ad? Attraction, Motivation, Needs e How is the reader attracted? * What is the motivation / the needs for the reader to buy the product/idea? * A better lifestyle * Job * Education * Leisure activities What does the ad appeal to? e Our sense of fear, lack of confidence e Our desire to conform to stereotypical societal expections * Our wish to improve, be more attractive, have more friends * Our wish to save money, get a bargain e What does the ad use to appeal to these senses? e Status symbols * Idealised views of families, homes, gardens